Today, as every day, I rise from my slumbers, pad through to the kitchen to make porridge and then sit down to breakfast in front of some of my computers. The order I then read the morning's media is theoretically random but actually formed of habit. It follows a predictable pattern. With the Financial Times being my most expensive monthly indulgence, it comes top of my reading list. Even the recently announced reduction in tax on online media will make no difference. The FT is pocketing the saving and my subscription will remain the same. It actually costs more than I pay for my broadband connection. Is it worth it? Yes. But is it worth more than my next read which is free? That's the Independent. A very different publication and since 2016, online-only. And apparently making a financial success of it. Their figures published in March show a profit of £2.3 million on £27 million turnover (source: https://www.independent.co.uk/news/media/independent-financial-results-profit...
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